Asked what new developments will affect their email marketing programs in the next 12 months, 58% of marketers responding to a MarketingSherpa survey [PDF] cited the pervasiveness of smartphones and tablets, and 57% pointed to social media. But while marketers see changes ahead wrought by the proliferation of smart devices, they are having trouble integrating mobile with their email programs: just 21% reported currently doing so. By comparison, 75% have integrated their websites and 56% their social media efforts.
Another sign of the problems marketers are having with email and mobile: only 42% of marketers agreed that they are designing their emails to render differently on mobile devices. That’s despite the increasing share of emails being opened on mobiles. Read the rest at MarketingCharts.
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