Email Metrics
Factors That Prompt People To Open Emails
Dyspatch’s The Future of Email Marketing August, 2020 survey reinforces an article of faith among email marketers about the top factors that encourage someone to open an email.
Read MoreSender Reputations & Email Delivery Rates [CHART]
Every year spammers find it more difficult to get their emails into inboxes, thanks to efforts made by email providers. Last year only 16% of emails came from the least reputable senders – a figure down from 25% in 2017.
Read MoreEmail Benchmarks By Industry [TABLE]
Email click-through declined for business as usual emails in Q4 2018 on a year-over-year basis, per the latest email and benchmark trends report from Epsilon.
Read MoreEmail Reading & Dwell Times, 2011-2018
Once opened, the majority of emails manage to catch the reader’s attention, with 61% of all emails being read for 8 seconds or more.
Read MoreEmail Opens By Hour [CHART]
There’s an argument to be had over whether or not timing helps, but here’s some data nonetheless, starting with the cumulative share of email opens by hour post-send.
Read MoreEmail Open & CTRs By Hour [CHART]
Every year, Omnisend analyzes clients’ email marketing and marketing automation data to see the biggest trends, opportunities and best practices that lead to great conversions and sales.
Read MoreEmail A/B Testing Accuracy By Goal [CHART]
A/B testing is the most common conversion rate optimization (CRO) method, and is also considered the most valuable. But when testing email campaigns, how long should you wait before deciding a winner?
Read MoreEmail List Segmentation Metrics [CHART]
Email campaigns built on segmented lists outperformed non-segmented lists across metrics.
Read MoreBiggest Email Marketing Challenges [CHART]
While email remains hugely popular with consumers, email marketers are having a tough time growing their audiences.
Read MoreEmail Production Workflow [INFOGRAPHIC]
This infographic from Litmus and MovableInk illustrates steps you can take to optimize your email marketing production workflow.
Read More