Radio revenues edged up 1% in 2012, finishing the year at $16.5 billion, and marking the 3rd consecutive year of growth, according to [PDF] a report from the Radio Advertising Bureau (RAB). The overall result was buoyed by a 4% year-over-year rise in Q4, the highest growth in the past 8 quarters. Digital continued to record the most rapid growth (11% in Q4; 4% full-year), while spot revenues were up 4% for the quarter and 1% for the year. Read the rest at MarketingCharts.
Posted in Advertising, Radio Advertising
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