The median income of Asian American households is 28% higher than the US population median ($63,420 vs. $49,580), and the average income for these households is about 17% higher ($78,600 vs. $67,320), according to Nielsen’s “State of the Asian American Consumer” report, released in November. In fact, fully 28.1% of Asian American households have incomes higher than $100K, compared to just 18.2% for the US as a whole. In volume alone, the number of Asian American households with incomes greater than $100k (1.39 million) rivals the number of African-American households (1.45 million) and Hispanic households (1.78 million) with that level of income. Read the rest at MarketingCharts.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.