4 in 10 US consumers plan to shop online or in-store on Black Friday, details CouponCabin.com in November survey results. Those results are mirrored by a Periscope IQ study, which found 38% of respondents saying they will definitely or probably shop on Black Friday, although an Ipsos study puts the number slightly lower, at 34%, and a WSL/Strategic Retail study also pegs the figure at one-third. The CouponCabin.com survey reveals that among likely Black Friday shoppers, almost three-quarters plan to spend as much (52%) or more (21%) than they did last year, while 18% will spend less. Read the rest at MasrketingCharts.
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