But online purchasing is only a part of the picture. In fact, digital channels play a key role throughout the purchase path, no matter if the actual sale takes place online or in a store. A survey conducted by the Interactive Advertising Bureau (IAB) in December 2011 found that 91% of internet users had researched electronics products online before making a purchase in-store. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.