Compete found that retail websites were more commonly used for product research than search engines, online ads, online reviews, retail emails and a wide variety of other information sources before consumers made online purchases of grocery, health and beauty, and pet supply products. The same was true for books, movies, music and video, home improvement products, consumer electronics, and shoes. Only apparel research was more likely to start from another source, retail emails, while household essentials were just as likely to be researched on search engines as on retail sites. Read the rest at eMarketer.
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