TV is a significant catalyst for search on both smart phones and computers (PCs and laptops), according to August 2012 research conducted by Sterling Brands and Ipsos on behalf of Google. Among the study’s multi-screen participants (such as those who use a smart phone while watching TV), 22% of smart phone searches were prompted as a result of watching TV. 17% were the result of seeing a TV commercial, and 7% from seeing a TV program (crossover between the two resulted in a total less than 24%).
10% of search occasions on PCs and laptops were the result of watching TV, reveals data from “The New Multi-screen World: Understanding Cross-Platform Consumer Behavior.” 6% were the result of seeing a TV commercial, and 6% from seeing a TV program. Read the rest at MarketingCharts.
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