We’ve all been there: you’re standing on a street corner late at night and you just need a burrito. NOW. When searching for that perfect super carnitas snack, time is of the essence. And so, my burrito-loving friends, the design, speed and utility of our mobile experiences is something we pay very close attention to. We’re constantly evaluating ways to optimize each pixel of space, especially given the limited screen real estate that we’re working with.
As a point of reference, roughly 40% of all Yelp searches come from our mobile apps. [TWEET this stat.] Our team spent a lot of time evaluating what type of information and features are the most popular among our mobile users and has been working hard to improve the user experience. Read the rest at the Yelp blog.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.