2016 US Local Media Revenues By Channel [CHART]

Chart - 2016 US Local Media Revenues By Channel

Even local radio with its “Morning Zoo” DJs and high school football game coverage is, to a degree, digital. And that may be what keeps it on the air for the next five years. According to the just-released US Local Media Forecast for 2011-2016 from BIA Kelsey, local online/interactive/digital advertising revenues are poised to grow 13.1% in 2012, with some segments like mobile search achieving far higher numbers. Mobile search will grow 77.2%, online video will grow 51.6% and social will grow 26.3%. But for some traditional outlet, like newspapers, their digital ad revenues will be their only source of growth. Read the rest at MarketingCharts.

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