Global spending on entertainment and media (E&M) increased by 4.9% in 2011, slightly more rapid than 2010’s 4.5% growth, but representing a lower rate than in previous years, according to a June 2012 report from PricewaterhouseCoopers (PwC). Internet advertising saw the fastest growth, of 18.7%, followed by TV subscriptions and license fees (excluding video-on-demand, pay-per-view, and over-the-top), which grew by 7.2%. Other traditional media, such as out-of-home (OOH) advertising and TV advertising, also showed solid growth, at 5% and 3.2%, respectively. Recorded music – excluding concerts and music festivals – declined by 2.4%. Consumer and educational publishing (-1.3%), consumer magazine publishing (-0.8%), and newspaper publishing (-0.7%) all also experienced a slowdown in spending. Read the rest at MarketingCharts.
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