Social Bookmark Marketing Presentation

I am a addict. I save tons of things to my account and republish that content using their wonderful RSS feeds. It’s just insanely useful. But as much as I love, there are a few things I’d change:

  • In the Links For You section, why can’t I accept all the tags from the person who sent me the link with just one click?
  • Why can’t I archive an entire page like you can with ?
  • Why can’t I use a minus sign when creating a tag search so that I can exclude links with a specific tag? e.g., so I can get everything tagged with "football" and "news" but not "soccer".

Aside from those admittedly minor complaints, I heart I’ve for quite some time now, so I know the ins and outs. I have, therefore, a pretty good idea of how to use in particular and social bookmarking in general as a marketing tool, as well. (And, no, I’m not talking about spam. I’m never talking about spam because spamming doesn’t work.)

This is a presentation on social bookmark marketing I recently put together for a seminar on the topic:

You might also be interested in my post on for a breakdown of the demographics of the users of various social bookmarking services.

The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.