This is the full presentation Ann Treacy and I gave on marketing with Web 2.0 technologies, called Communications 2.0. We presented to a nonprofit communications class at Hamline University.
This lecture is divided into twelve segments that cover the theories and technologies behind Web 2.0; marketing with photo sharing sites such as Flickr; podcasting and podcast marketing through such services and search engines as Odeo; viral video and video sharing sites like YouTube; social bookmarking marketing with services like del.icio.us; feed readers and RSS marketing through services like Bloglines and Technorati; microblogging and mobile marketing through text messaging and instant messaging with services like Twitter; marketing with document sharing services like Google Docs; event marketing with online calandar services like Google Calendar and Upcoming.org; expertise positioning with answer services like Yahoo! Answers and Answers.com; and the lecture is capped off with a question and answer session.
See also:
- Communications 2.0 – The Theory Of Web 2.0 – Part 1
- Communications 2.0 – Flickr Photo Sharing Marketing – Part 2
- Communications 2.o – Podcasting & Podcast Marketing – Part 3
- Communications 2.0 – Viral Video Marketing – Part 4
- Communications 2.0 – Social Bookmarks Marketing – Part 5
- Communications 2.0 – RSS Marketing – Part 6
- Communications 2.0 – Blog Search Engine Marketing With Technorati – Part 7
- Communications 2.0 – Microblogging & Text & Instant Message Marketing With Twitter – Part 8
- Communications 2.0 – Marketing With Google Docs – Part 9
- Communications 2.0 – Event Marketing With Google Calendar & Upcoming.org – Part 10
- Communications 2.0 – Establishing Expertise With Yahoo! Answers – Part 11
- Communications 2.0 – Questions & Answers – Part 12
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.