Search Engine Marketing Resources

Search Engine Marketing Links for Minnesota Council Of Nonprofits Panel

These are links to search engine marketing resources for a panel I did with Ann Treacy for a Minnesota Council of Nonprofits conference.

Search Engine Marketing Basics

• Improve your standing in search engines
• SEO keyword and infrastructure strategies
• What NOT to do: Black Hat seach engine optimization

Search Engine Spider Simulator

• Summit Media‘s search engine spider simulation tool. See how your site looks to search engines.
• Search Engine World‘s spider simulator.

Sitemaps

• XML Sitemaps – Create Google sitemaps online.
• Google Groups – Google Sitemaps

Keyword Tools

• Google AdWords Keyword Tool – Google’s search advertising keyword tool. The Global Trends features lets you see search volume for a given phrase over a year’s time. The Traffic Estimator gives you quick traffic estimates for your keywords. Very cool. Google Trends does the same thing but breaks out search volume by region and/or city. Also very cool. Finally, Google Suggest gives you related search terms as you type in your query.
• Overture – Now part of Yahoo’s Search Marketing program, this free tool allows you to discover phrases that are being used in their pay-per-click search engine. Also see Overture’s bid tool, showing the current prices for keywords.
• Ditital Point’s keyword tool compares Overture keywords with Wordtracker keywords.
• SEO Book has a great keyword comparison tool.
• Websitesproto‘s enhanced Overture tool.
• Wordtracker.com – For fee service. You can subscribe for a year, a month, a week or a day. A great tool.
• Keyword Discovery – A heavy duty subscription service starting out at $32.50 a month.

Current Keyword Popularity Sites:

• Wordtracker’s Today’s Top Keywords
• Yahoo Buzz Index
• Google Zeitgeist
• MSN Search Insider – See what people are searching for on MSN.com.
• AOL Hot Searches
• Ask.com’s top searches.
• Dogpile Search Spy – search the meta search engine’s queries.
• Lycos 50 – Top 50 searches at Lycos.com.

Link Popularity Tools:

• Marketleap‘s link popularity and search engine saturation tool.
• WeBuildPages‘ backlink and common backlinks tool.

Search Engine Advertising:

• Google AdWords – Google’s pay per click service.
• Yahoo! Search Marketing – Yahoo!’s pay per click service.
• MSN AdCenter – Microsoft’s pay per click service.
• Kanoodle – Another pay per click service.
• PositionTech.com – A pay for inclusion service that get’s your pages into Yahoo!, Overture, AlltheWeb, and AltaVista.

Search Engine Marketing Information:

• SEMPO – Search engine marketing professional organization.
• Search Engine Watch – Search engine marketing web site.
• ClickZ – Internet marketing web site.
• Search Marketing Standard – search engine marketing magazine.
• V7N – search marketing blog.
• WebmasterBrain – Webmaster blog.
• Matt Cutts – Google’s search engine marketing blog.
• Yahoo! Search Blog
• John Battelle‘s search blog.
• SEO Today
• SEO Newsnet
• SearchEngineBlog.com

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