A new study from RadiumOne reveals that hashtag users are leveraging them primarily to communicate personal ideas and feelings (40.7%) and to search or follow categories and brands of personal interest (34.1%). The survey, which finds that 7 in 10 use hashtags while on a mobile device, shows that hashtags can be a meaningful tool for brands: about 1 in 5 respondents said that hashtags are good for finding brands and products.
Additionally, when asked what they do when they see a hashtag on a social post, 41.8% responded that they click on the hashtag to explore new content, while 18.3% said they go directly to the brand or person’s site or profile.
The RadiumOne survey comes on the heels of reports that Facebook is working on incorporating hashtags into its service. Read the rest at MarketingCharts.
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