Generation X internet users are avid consumers of online content. They typically use social networking sites on at least a monthly basis (74.5% of Gen X web users did so in 2012), and nearly two-thirds used Facebook in particular (65.6%). Growth in these areas, as in internet usage as a whole, is relatively flat due to market saturation. Twitter, however, reached only 14.7% of Gen X internet users at the end of last year, eMarketer estimates, and usage is growing quickly, expected to reach 19.5% of this audience by 2017.
Digital video is even more popular among Gen X internet users than social networking, with 78.7% downloading or streaming video online at least once per month. Read the rest at eMarketer.
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