A December 2012 survey of spirits brands worldwide by L2 Think Tank found that 84% of brands had incorporated retail locators into their websites. Still, most companies can go a few steps further to make things even easier for prospective customers. Only 40% of brands polled provided maps and directions to users searching for a retail location. Even fewer—8%—had the capability of auto detecting consumers through IP addresses, although this low figure could be due to privacy concerns and restrictions. Read the rest at eMarketer. SEE ALSO: Alcohol Marketing & Restaurant Marketing.
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