For viewers who can’t wait to talk about the latest episode of their favorite TV show, social networks are not displacing the water cooler as much as providing a digital analogue. According to a September 2012 survey of US internet users conducted by Nielsen for the Cable & Telecommunications Association for Marketing (CTAM), people still most often talked about TV shows while in the same room, face to face or over the phone. Read the rest at eMarketer.
Posted in Baby Boomers, Blog Marketing, Consumer Behavior, Content Marketing, Demographics, Email Marketing, Generation X, Generations, Instant Messaging, Millennials, Mobile Behavior, Mobile Marketing, Multichannel Marketing, Online Behavior, Social Media Marketing, Social Television, Video Games, Word Of Mouth
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