Close to 2 in 3 consumers with household incomes of at least $75,000 would be more likely to recommend a restaurant to others if it offered an appealing rewards program, finds Loyalogy in a new study examining consumer attitudes to restaurant rewards programs. The study also reveals that consumers estimate that a rewards program would result in them increasing their visit rate to a restaurant by an average of 35%.
The report shows that while just 1 in 10 consumers have actually paid to become part of a restaurant rewards program, half would do so if they felt the value exchange was adequate. The vast majority of respondents said that they prefer a program with a “clearly-defined proposition in which they earn points for rewards” rather than one “built solely on periodic, surprise free items.” Read the rest at MarketingCharts.
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