Though most people understand the concept, corporate blogging is still a relatively novel concept that encounters a significant amount of reluctance to employ as a marketing tactic. Often, one of those barriers is a perceived lack of resources. Who will be the blogger? How much time will it take?
Team blogging is often the answer.
Last November, the Marketing Voices podcast interviewed Southwest Airlines’ PR Manager Paula Berg about their team approach:
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.