![Search Advertising Trends, Q3 2014 [TABLE]](https://www.marketingcharts.com/wp-content/uploads/2014/10/MC-Paid-Search-Trends-in-Q3-Oct2014.png "Table - Search Advertising Trends")
Reports from IgnitionOne and The Search Agency are in agreement that search ad click-through rates in the US saw significant year-over-year increases, while impressions were down by upwards of 20%. RKG’s clients upped spending to a considerably greater degree, though, and saw higher costs-per-click (otherwise reported as being down among IgnitionOne and The Search Agency clients). On a global basis, Kenshoo reports that spending and click-through rates were, while impressions declined by 10%. Source: IgnitionOne, The Search Agency, RKG, Kenshoo
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