![Most Important Content Genres To Pay-TV Subscribers, October 2014 [CHART]](https://www.marketingcharts.com/wp-content/uploads/2014/10/comScore-Most-Important-TV-Content-Genres-Oct2014.png "Chart - Most Important Content Genres To Pay-TV Subscribers")
With the TV industry rocked by big news in successive days this week (standalone streaming services planned by HBO and CBS), it’s well worth taking a look at what content is most important to pay-TV subscribers. According to a recently-released study from comScore, the two most important genres for pay-TV and non-pay-TV subscribers are news and prime-time shows. The real gap is for live sports, which pay-TV subscribers are twice as likely to consider important as their non-subscriber counterparts. Once sports goes the way of streaming the pay-TV package is well truly and over – as live sports content remains one of the last bastions of appointment viewing. Read the rest at MarketingCharts.
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