![How Newspaper Print Ads Influence Consumer Shopping Behavior, September 2014 [CHART]](https://www.marketingcharts.com/wp-content/uploads/2014/09/NAA-Actions-Driven-by-Newspaper-Ads-Sept2014.png "Chart - How Newspaper Print Ads Influence Consumer Shopping Behavior")
Print newspaper ads are still a powerful medium for influencing consumer purchase behavior, details the Newspaper Association of American (NAA) in a new report. The study notes that 52% of adults use print newspapers – including ads in regular news and classified pages and inserted circulars – on a weekly basis to assist them with their shopping planning and purchase decisions. Many also report having bought something advertised in a print newspaper.
Overall, 79% of respondents said they had taken some action in response to a print newspaper ad during the prior 30 days. Read the rest at MarketingCharts.
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