![Top Online Marketing Tactics For Customer Retention, July 2014 [CHART]](https://www.marketingcharts.com/wp-content/uploads/2014/07/Gigaom-Most-Effective-Digital-Tactics-Customer-Retention-July2014.png "Chart - Top Online Marketing Tactics For Customer Retention")
Of the various digital marketing tactics available, US digital marketers deem email the most effective for awareness, acquisition, conversion and customer retention, per results from a Gigaom Research study sponsored by Extole. Email’s influence is most pronounced when it comes to retention, beating out social media marketing and content marketing, among others, by a wide margin. The results may be attributable in part to email’s widespread use: some 86% of the survey respondents use it regularly, making it the most widely used digital marketing tactic, ahead of social media marketing (72%) and SEO (70%).
Earlier this year, an Econsultancy survey of global marketers revealed that email was rated the top channel by ROI, ahead of SEO and content marketing. Read the rest at MarketingCharts.
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