![Programmatic Advertising In The Netherlands, February 2014 [CHART]](http://www.emarketer.com/images/chart_gifs/174001-175000/174230.gif "Chart - Programmatic Advertising In The Netherlands")
Programmatic advertising adoption in the Netherlands is high—the highest in Europe, in fact—and most publishers view it as an essential part of their marketing strategy. In a February 2014 study conducted by FaR for Improve Digital, 89% of publishers said they were selling between 51% and 100% of their inventory programmatically. In addition, more than one-third reported getting over half of their revenues from programmatic trading, and three-quarters expected this to be the case in the next 12 months.
Standard display and high-impact display tied for the No. 1 types of digital inventory sold programmatically, each cited by 89%. While standard display is common digital inventory sold for programmatic advertising, the fact that high-impact formats—not common in less mature programmatic markets—saw the same percentage of respondents indicates just how advanced the Netherlands’ programmatic landscape is. Read the rest at eMarketer.
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