Digital display spending is still lower, at an expected $17.6 billion this year, including outlays on banners, video, rich media, sponsorships and other display formats, like Facebook’s Sponsored Stories or Twitter’s Promoted Tweets. Next year, combined spending on display formats will reach $20.6 billion, close to search’s expected $21.6 billion in spending, and by 2015 display will pull ahead.
The shift for display dollars toward mobile is a bit slower, but on a similar track: This year, 21.7% of all digital display ad spending will be on mobile, rising to 48.4% by 2017. Read the rest at eMarketer.
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