Paid ad spending in the travel industry is currently dominated by OTAs—notably Priceline.com, Expedia and Orbitz—which make the largest US and global ad investments. (Privately held Travelocity spends significantly less.) According to estimates from Mark Mahaney, an RBC Capital Markets analyst, that were published in a March 2013 Bloomberg article, Priceline alone—fueled by its Booking.com unit—spent $1.27 billion on internet advertising worldwide in 2012, up from $919.2 million in 2011 and $552.1 million in 2010. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.