But what are consumers interested in seeing in these personalized communications? According to an Economist Intelligence Unit (EIU) survey of US and UK web users in March 2013, recommendations for products that marketers think the consumer might like came out on top, cited by 48% as the feature they would most like to see in a targeted ad.
Websites that had been customized for the consumer also saw interest from 37% of consumers. However, this type of personalization was almost as likely to turn the consumer off, with 31% saying this was the type of personalization they were least interested in. Read the rest at eMarketer.
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