YouGov has released its US Buzz Rankings list for the first half of 2013, with Ford enjoying the top position. The study measures consumer perceptions of brands, asking respondents whether they have heard anything about the brand during the prior 2 weeks and subtracting the percentage who answered they had heard something negative from the proportion who heard something positive. Close behind Ford’s leading Buzz score of 31 were Amazon (29.9) and Subway (29.8). Read the rest at MarketingCharts.
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