Customer loss is an extremely high priority for the C-suite, but overall, respondents appear underprepared to meet what the researchers say is the “fundamental risk that too few consumers are willing or able to buy their products.” On a 10-point scale of preparedness, respondents gave themselves an average rating of 5.7. That’s significant because of the 50 risks measured, only 4 had lower average preparedness scores than priority scores, and the gap for customer loss was the second-largest overall. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.