Global mobile ad revenues grew by 83% year-over-year in 2012, climbing from $4.8 billion to $8.9 billion, according to [PDF] a report from the IAB Mobile Marketing Center of Excellence, IAB Europe and IHS. Search remained the chief driver of mobile ad revenues, eating up 53% share of spend in 2012, up from 51.1% the year before. Mobile search spend increased by 88.8%, a slightly faster rate than display’s 87.3% growth, which took it to 38.7% share of revenues.
The IAB earlier reported that mobile advertising grew by 111% in the US last year.
On a regional basis, North America’s share of global mobile advertising revenue increased from 34.5% to 39.8%, rivaling Asia-Pacific’s share, which fell from 45.9% to 40.2%. Western Europe was the only other region to enjoy a significant portion of global mobile ad revenues, at 16.9% last year. Read the rest at MarketingCharts.
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