And kids are highly likely to pick up those phones and begin navigating their capabilities. The study found that 43% of children ages 3 to 18 used the smartphone, with 65% of that group doing so on a daily basis. The broader age range of children surveyed explains the different penetration rates between the Pearson study and Grunwald’s research.
While PCs were in more use overall than smartphones among children in Grunwald’s study, kids were more likely to use smartphones on a daily basis. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.