Global ad spending grew by 3.2% last year, but some sectors fared better than others, details Nielsen in further results released publicly from its Global AdView Pulse report. At the forefront of spending growth were the telecom and FMCG sectors, boosting expenditures by 7% and 6.8%, respectively. On the other end of the spectrum, spending by durables brands declined by 2.1%, while healthcare companies cut back slightly, by 0.7%.
Media (+5.8%) and distribution channels (5.3%) also saw healthy rates of spending growth, while automotive (3.4%) and entertainment (3.1%) hewed close to the average. Within the US,automotive (+7%) and telecom (+4%) were among the fastest-growing spenders, per recent data from Kantar Media, while figures from IAB suggest that healthcare ad spending is up in the US, at least online. Read the rest at MarketingCharts.
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