US digital display ad spending will continue its double-digit growth trajectory this year, eMarketer predicts, with advertisers expected to shell out $17.70 billion on various display ad formats served to desktop and laptop computers as well as mobile phones, tablets and other devices.
The leader of the pack is Google, with $2.26 billion in net US digital display ad revenues in 2012 and $3.11 billion expected in 2013. Facebook, which lost the top spot last year, will rake in $2.75 billion in 2013, eMarketer estimates, up from $2.18 billion last year. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.