Digital marketing investment will expand at the expense of traditional spend. The increase in digital ad spending was projected to be most dramatic in the business-to-consumer (B2C) product category, which was expected to se a 14.6% bump over the 12 months following February 2013. B2C and business-to-business (B2B) services were forecast to see similar increases in digital ad spending.
B2C services were estimated to experience the greatest drop in traditional media ad spending, falling 5.4% over the next year. Read the rest at eMarketer.
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