Constant Contact has released a new e-book containing research from its Small Biz Council pertaining to mobile and local search, with some noteworthy results. In particular, while 85% of respondents believe it’s important to be seen on major search, mobile, and directory sites such as Google, Yahoo, Yelp, and Yellow Pages, 49% of small businesses have never updated their online listings, and exactly half have seen listings for their businesses that are not accurate.
That suggests a gap between what small businesses perceive as being important, and the difficulty they’re having leveraging the ways consumers find them. So while 84% believe that having a website that can easily be viewed on a mobile device is important to their business, only one-quarter know how to create a mobile-optimized site. Read the rest at MarketingCharts.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.