The Search Agency reported that US overall paid search clickthrough rates for travel and leisure dropped considerably year-over-year from Q3 2011, falling 34%, from 7.94% down to 5.28%. Despite the precipitous decline, though, travel and leisure still leads all US industries in CTRs by a notable margin—with clickthrough rates 38% higher than the next best clickthrough performer. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.