In terms of sheer connectivity, it’s hard to outdo millennials. The demographic has taken to the always-on, always-connected way of life in dramatic fashion, as evidenced by the November 2012 Scarborough Research report, “OMG! Is Your Medium Reaching Millennials?” which surveyed 210,000 US consumers ages 18 to 29.
These digital natives have taken to the hyper-connected world of social media with enthusiasm. Beyond simply logging on to view their feed, six in 10 respondents had visited a friend’s page or profile during the previous 30 days, while 52% had commented on a friend’s post and 49% had updated a status. Those participation levels easily outpaced email and messaging activities, performed by 48% of respondents. Read the rest at eMarketer.
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