According to a May 2012 Google and Compete apparel study, shoppers turned to consumer-generated video content even more than marketer-produced video. The study indicated that 36% of US online shoppers watched a “customer testimonial/review” video while shopping for apparel within the last six months. In addition, 29% of US online shoppers watched email marketing video content, and 26% watched consumer-generated (non-testimonial) videos. Read the rest at eMarketer.
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