Marketing budgets are still in general decline around the world, details the [PDF] October Warc Global Marketing Index (GMI). The budget component of the index stands at 48.8 this month. While that’s an improvement from a score of 48 last month, it continues what is now a 5-month long run below the threshold score of 50. (A score above 50 indicates a generally improving environment, while a score below 50 indicates a generally declining environment.)
Still, the news isn’t bad in all regions. In fact, the budget score in the Americas improved slightly to 53.8 (from 53.5), while the Asia-Pacific index score passed the threshold to hit 51. Europe contributed the worst showing, with a score of 44.1, down from 44.8, bringing down the overall average. Read the rest at MarketingCharts.
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