Mobile ad spending in Australia, like in many countries around the world, still accounts for only a tiny slice of total ad spending. But eMarketer forecasts mobile ad spending will jump 65.5% this year, on the heels of even larger gains during the prior two years. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.