Women fell behind in all mobile purchase categories, except for health and beauty items. The biggest discrepancy was in the consumer electronics category, where women’s purchase tendency was 19 percentage points behind men’s.
Men also overindex on most mobile shopping activities, not just buying. The study by uSamp indicated that 91% of male mobile device users have scanned a mobile barcode, compared to 85% of female US mobile users. Moreover, almost half of male mobile users have used their mobile device to make a payment, compared to just over a third of females. Read the rest at eMarketer.
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