Mobile ad spending is on an even stronger growth trajectory, up 70.3% this year after a record rise of 144.8% in 2011. Mobile spending is still growing from a small base, however, and as total spend increases, growth will moderate. By 2016, mobile spending will be up by a relatively modest 40.3% to surpass $3 billion, nearly six times this year’s estimated spending. Read the rest at eMarketer.
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