Many young magazine readers who use social media see potential for Facebook and Twitter exclusives from the magazines they read, according to August 2012 findings from GfK MRI, commissioned by The Association of Magazine Media (MPA). Among magazine readers (both print and digital) between ages 18 and 34 who also use social media, 50% agree that opportunities to sample new products and offer their insights would add “considerable value” to a magazine subscription.44% see value in special offers from advertisers available only to subscribers. Read the rest at MarketingCharts.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.