Apple launched its subscription gaming service Arcade in late September as part of the company’s wider iOS 13 release, betting big on subscription gaming services and joining others like Google and Microsoft.
As more adults spend time with mobile gaming apps daily, these companies are steadily developing their mobile gaming strategies.
eMarketer estimates that the average US adult will spend 21.5 minutes in a gaming app per day, and mobile is attracting nearly half of time spent with digital games among US gamers ages 14 and older, according to Deloitte.
This has led to a rapid rise of free-to-play games that are primarily driven by advertising. It’s also led some midcore and hardcore games, which attract gamers willing to play for hours a day, to explore some forms of advertising within their games.
That’s where the idea for Arcade, and similar services like Google Play Pass, Google Stadia and Microsoft xCloud, comes in.
Arcade offers a subscription for $4.99 per month for unlimited access to game titles and game play, and both promise no advertising or in-app purchases, like buying a Netflix subscription for games. At $4.99 per month—the same as the even newer Google Play Pass—it should be within reach for a broad range of consumers. Read the rest at eMarketer.
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