In just a few short years, Apple’s Siri, Amazon Alexa and Google Assistant have gone from being virtual unknowns to familiar household names.
As these voice assistants—and others—continue to gain traction on smartphones and smart speakers, the market is expanding quickly.
Voice-control technology has officially moved out of the early-adopter phase and into the mainstream.
We estimate that 111.8 million people in the US will use a voice assistant at least monthly this year, up 9.5% from 102.0 million 2018.
This amounts to 39.4% of US internet users and 33.8% of the overall population. By 2021, the number of US voice assistant users will reach 122.7 million, representing 42.2% of US internet users and 36.6% of the US population.
People use voice assistants for a variety of reasons and are conducting an increasing number of activities.
Top tasks include getting directions, making phone calls, listening to music and finding nearby stores, according to a Social Lens Research study conducted in August 2018. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.