55% Of 50+ Americans Get News From Social Media [CHART]

Chart: Social Media Use By Age & Education

For the first time in the Center’s surveys, more than half (55%) of Americans ages 50 or older report getting news on social media sites. That is 10 percentage points higher than the 45% who said so in 2016. Those under 50, meanwhile, remain more likely than their elders to get news from these sites (78% do, unchanged from 2016).

Furthermore, about three-quarters of nonwhites (74%) get news on social media sites, up from 64% in 2016. This growth means that nonwhites1 are now more likely than whites to get news while on social media. And social media news use also increased among those with less than a bachelor’s degree, up nine percentage points from 60% in 2016 to 69% in 2017. Alternatively, among those with at least a college degree, social media news use declined slightly.

This study is based on a survey conducted August 8-21, 2017, with 4,971 U.S. adults who are members of Pew Research Center’s nationally representative American Trends Panel. Read the rest at Pew Research.

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