![US Coupon Use By Type & Generation [CHART]](https://www.marketingcharts.com/wp-content/uploads/2016/03/Valassis-US-Adults-Use-of-Coupons-Apr2016.png "Chart - US Coupon Use By Type & Generation")
US adults are more likely to use print coupons than paperless discounts, a finding that is true across generations and extends to affluents, per a Valassis survey. However, the use of paperless discounts is growing fastest, with almost half (45%) of Millennials (born 1982-1998) saying that they increased their use of paperless discounts compared to the previous year.
Millennials are most likely to turn to retailer websites (69%), search engines (67%), coupon websites (66%) and manufacturer/brand websites (66%) to find coupons, per the report. Read the rest at MarketingCharts.com.
Source: Valassis
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