![Effect Of Consumer Trust In Businesses [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2016/05/Edelman-Consumer-Behaviors-Based-on-Trust-Jan2016.png "Chart - Effect Of Consumer Trust In Businesses")
Almost 6 in 10 online consumers worldwide have recommended companies that they trust in the past 12 months, reports Edelman, while 42% have criticized companies they don’t trust. Likewise, while 41% report having shared positive opinions about trusted companies online, 26% have shared negative opinions about companies they don’t trust. Overall, a slight majority (53%) of general population consumers surveyed across dozens of countries report trusting business as an institution, up from 48% last year. Read the rest at MarketingCharts.com.
Source: Edelman
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