![Half-Life Of Media/Entertainment, Finance & Shopping Apps, September 2015 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2015/11/Adobe-Half-Life-ME-Finance-Shopping-Apps-Sept2015.png "Chart - Half-Life Of Media/Entertainment, Finance & Shopping Apps")
Media and entertainment (M&E) applications have a slower attrition rate than financial and shopping apps, details Adobe in a recent report, noting that the average M&E app is launched about 56% more times than the average shopping app (21.1 vs. 13.5). In examining app activity from 2012 through Q2 2015, Adobe finds that shopping apps reach half of their lifetime use in significantly fewer launches than M&E apps (22 vs. ~65). Read the rest at MarketingCharts.
Source: Adobe Digital Index [PDF]
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.